FOUNDATION
T1 | THE IDENITY LAUNCHPAD
BRAND BLUEPRINT
– A 4-5 page strategic document defining vision, methodology, service pillars and team profile.
LOGOS
– Primary Logo: The main brand mark that governs the brand. Will be used for general use across website, signage etc.
– Secondary / Alternative logo: A horizontal or stacked version for spaces where the primary logo doesn't fit (e.g., narrow navigation bars or business cards)
– Brand Icon : A simplified version (favicon, social media profile picture) that remains legible at tiny sizes.
READY TO MARKET ASSETS
– Custom designed Email Signatures, Digital Letterheads and Business Card templates based on new identity established.
THE BRAND STYLE GUIDE
– The Manual : A 5-to-10-page pdf explaining how to use these assets, ensuring client does not "break" the brand when I am not there.
– Typography Suite: Selection of primary and secondary fonts that ensure their brand speaks in a consistent tone.
